Marketing Manager

 

ABOUT US

Aspiga is a certified B Corporation and winner of the Drapers Sustainable Independent Brand Award, leading the way in sustainable and ethical fashion.

Founded in 2006, Aspiga is a responsible fashion brand committed to putting people and the planet first. We collaborate with skilled artisans and suppliers, primarily in Kenya and India, to create stylish collections for women and men using natural, organic, and sustainable materials.

As a multi-channel retailer, Aspiga operates a thriving online platform, wholesale partnerships (including marketplaces), and retail shops across the UK. Our focus is on ethically sourced and sustainable beachwear, clothing, and accessories.

At Aspiga, we are passionate about storytelling and values-driven branding. We embed sustainability, ethics, and responsibility into every customer touchpoint, fostering meaningful connections between the brand and our customers.

 

THE POSITION: MARKETING MANAGER

This is a unique opportunity for a commercially driven individual to join a fast-paced,
founder-led business with ambitious growth plans.

As Marketing Manager, you will work closely with the Founder and the Ecommerce & Digital team to develop and execute a robust marketing strategy. This role is pivotal in driving revenue, profitability, and brand awareness, combining strategic vision with hands-on execution.

You will take ownership of brand storytelling, PR, catalogues, social media, digital content, collaborations, retail stores, and CRM. If you thrive in a dynamic environment and have a passion for sustainability, this role is perfect for you.

KEY RESPONSIBILITIES

1. Project Management

• Plan, lead, and execute marketing initiatives, ensuring seamless alignment with Aspiga’s goals.
• Develop detailed project timelines and manage budgets to deliver campaigns on time and within scope.
• Conduct post-campaign reviews, providing insights and recommendations for future improvements.

2. Catalogue and Retail Management

• Oversee the creation and distribution of catalogues ensuring they reflect Aspiga’s sustainable ethos and aesthetic.
• Collaborate with retail partners to deliver engaging in-store marketing experiences
  that reflect the brand’s values.

3. eCommerce Strategy

• Manage online marketing campaigns to drive traffic and sales through Aspiga’s eCommerce platform.
• Collaborate with the Ecommerce Manager to optimize customer acquisition, retention, and conversion rates.
• Analyze key performance metrics such as ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), and LTV (Lifetime Value) to refine digital strategies.

4. Marketing Calendar Management

• Develop and maintain a robust marketing calendar that integrates product launches, seasonal campaigns, and promotional events.
• Ensure seamless execution and coordination across all marketing channels.

5. Creative Storytelling

• Develop compelling narratives that highlight Aspiga’s commitment to sustainability, ethical values, and craftsmanship.
• Collaborate with creative teams to deliver engaging content across blogs, newsletters, social media, and other platforms.

6. Agency and Vendor Collaboration

• Manage relationships with external agencies, ensuring alignment with brand
  objectives and standards.
• Provide constructive feedback to maximise results and enhance agency deliverables.

7. Social Media and Campaign Management

• Design and execute innovative social media content strategies to grow and engage Aspiga’s community.
  
• Plan and oversee integrated campaigns across email, social media, and digital
  advertising platforms.
• Stay ahead of emerging trends and platforms (e.g., TikTok), adapting strategies
  accordingly.

8. Photoshoots and Content Creation

• Coordinate photoshoots, sourcing models, photographers, and videographers to
  support product launches and promotions.
  
• Oversee the production of high-quality content for blogs, newsletters, and social
  media, ensuring brand consistency.

9. Collaboration with Product Teams

• Partner with product and design teams to align marketing campaigns with product launches and customer feedback.

10. Customer Insights and CRM

• Leverage CRM tools (e.g., Sweet Analytics) to analyse customer data and drive
  retention strategies.
  
• Use insights to create targeted campaigns and improve engagement.

 

KEY ATTRIBUTES

Proven Experience

• Demonstrated success in brand and digital marketing within an SME retailer,
  preferably in the fashion industry.
  
• Experience working in founder-led businesses, with the ability to align with the
  founder’s vision and thrive in a fast-paced, entrepreneurial environment.
  
• Hands-on experience with CRM, marketing, and project management tools.

Skills and Expertise

• Proven ability to manage and balance multiple priorities effectively.
  
• Exceptional storytelling skills with strong written and verbal communication.
  
• Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager,
  and Klaviyo (or equivalent platforms).
• Expertise in catalogue production, retail marketing strategies, paid search, SEO best practices, and social media management.
  
• Strong analytical skills, with experience tracking metrics like ROAS, CAC, and LTV.

Cultural Fit

• Passionate about sustainable fashion and Aspiga’s mission to create a positive
  impact.
  
• Comfortable in a fast-paced environment with the resilience to overcome challenges.
  
• Collaborative and willing to support other departments when required.

Entrepreneurial Spirit

• Proactive, adaptable, and resourceful in a high-growth environment.
  
• A hands-on approach with the ability to creatively solve problems and manage
  competing priorities.

Leadership and Communication

• Excellent organisational skills and the ability to influence and engage both internal
  and external stakeholders.

 

WHY JOIN ASPIGA?

• Work for a mission-driven company making a meaningful impact on the planet and communities.
  
• Opportunity to shape and lead marketing strategies for a growing sustainable
  fashion brand.
  
• Collaborate with a creative, passionate team focused on ethical practices and
  innovation.